Case Studies

Product Localisation / Product Porting

Goal: Introduction of the new product to local markets in CEE …

The important part of your success it to promote your goods locally. To do it correctly you need to have high quality information on the competitors, product pricing and the local market environment. We evaluated the product, did marketing research on product adoption. Prepared the pricing and the distribution model. Built appropriate online marketing tools and local language sites, marketing materials that supported customers objectives.  We decided in a big portion to use Internet technologies to do the job. Since we considered the project success was depending on the popular search engines . Our goal was to create appropriate and optimized marketing content translated to all local languages. We met the agreed with customer on KPIs that were correlated with the real orders.

We managed to achieve appearance on first pages of the popular Search Engines in 3 months preparing and working with marketing materials and promoting them on blogs.

Customer: Local Distributor

Due Diligence

Goal: To find a target company, estimate the capital expenditure and synergies

Customer asked us to help in identification of the potential target companies and perform due diligence processes in financial and technical scopes upon the selected ones. While acquiring a target company the future investor wanted to know what is the current asset status and the cost structure. Additionally he wanted to have a clear view on type of capital expenditures need to be incurred in order to sustain the future customer base growth. We managed to deliver the accurate numbers including synergy savings so customer had a good view on the deal and had additional knowledge and power to negotiate the acquisition conditions.

Customer: Internet Services Provider

Managed Services

Goal: Sustain business continuity after migrating processes to third party

Mapping the activities and actors and creating the operational processes. Vendor search, FRI, RFP polling, contract documentation. Transition supervision and process monitoring. Implementing dedicated software tools like Help-desk, dispatching and financial settlement modules. Our Managed Services combined all customer care activities that ensured an efficient, stable and reliable production.

Customer: Internet Services Provider

Business Analytics

Goal: Performance optimization

Built the team of out of the box thinking individuals to model the company operations, product and revenues to find out important variables, coefficients and ratios and find correlations among available variables. We managed to optimize business process built a proper asset management model, found and improved ineffectiveness of particular elements of existing system. Implemented methodology and tools tools helped in identifying and streamlining gaps. At the very end our work positively influenced the customers  bottom line.

Customer: German Feed Producer

Outsourcing financial and accounting functions 

Goal: Optimization and regional coverage extension

The customer engaged us in its regional business development strategy and requested a full support in bringing him to new geographies. We built and provided a plan for such extension, elaborated existing pricing and proposed tools, accounting policies, selected vendors and personnel in order to accomplish the task. As the end result we established a new operations with dedicated tools and reporting. We implemented the project team working in new markets within the 6 months from the order.

Customer: Tier1 Telecom Operator

Sales Augmentation

Goal: Introduction of fibre optical products to local market

Customer wanted to introduce fibre optical products brand to Polish market. Meracom role was to find projects and find local partners and distributors. By active actions we managed to succeeded to respond to several RFPs winning them and as a result build the sales channel for the customer including the product storage and delivery to end customers. Additionally Meracom helped in local certification process to localise product to local legal environment.

Fibre optical cable producer.

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