Product Porting

Product Localization / Product Porting

Goal: Introduction of the new product to local markets in CEE …

The important part of your success it to promote your goods locally. To do it correctly you need to have high quality information on the competitors, product pricing and the local market environment. We evaluated the product, did marketing research on product adoption. Prepared the pricing and the distribution model. Built appropriate online marketing tools and local language sites, marketing materials that supported customers objectives.  We decided in a big portion to use Internet technologies to do the job. Since we considered the project success was depending on the popular search engines . Our goal was to create appropriate and optimized marketing content translated to all local languages. We met the agreed with customer on KPIs that were correlated with the real orders.

We managed to achieve appearance on first pages of the popular Search Engines in 3 months preparing and working with marketing materials and promoting them on blogs.

Customer: Local Distributor

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